Get Moving and Make a Difference

A K A Day promotes health and well-being by challenging you to move more in May.

All the money we raise helps to fund Cardiac Screening sessions in memory of Robert Rowan.

The Impact

The aim of our annual charity challenge is to raise awareness of the prevalence of cardiac deaths in young people and in addition, raise money for a charity dedicated to preventing young sudden cardiac deaths.

Gunnersbury 2022 Screening 04

We raised over £3.5k for CRY in 2021

Our inaugural 2021 A K A Day project raised over £3.5k for CRY. These funds are being used, directly to fund heart-screening session in Robert’s name.

The first CRY heart screenings for those aged 14-35 were carried out in conjunction with Brentford FC Community Sports Trust, with the support of Brentford FC over a weekend at the end of April 2022. You can read more on our blog page. Over 180 young people were screened by CRY.

Find out what happened on the day…


In 2022 over 300 people signed up to raise over £6.2k for CRY

A further £6k+ to the CRY memorial fund set up in Robert’s name and the funds contributed to screening over 420 young people since his untimely passing, including 164 screened in July 2022 at St Andrews High School, Kirkcaldy, Fife, where Robert was a former pupil.

A K A Day supporters, along with Robert’s family, friends and colleagues, have raised over £90,000 in his memory to date and we are passionate about raising awareness of CRY and keeping his legacy alive.

The long-term objective of the A K A Day annual charity challenge is to continue building our community, not only to ensure we can fund at least one screening day with CRY each year but also to encourage a wider audience to move more in May and beyond for physical and mental wellbeing.

CRY Team

The Challenge

A K A Day in May – Are you ready to move more?

Sign up to a set daily distance of 1k, 2k, or 5k per day and cover that distance every day for the whole of May!

Walk, run, skate, cycle, roll – you can cover the distance any way you want to, so long as the power comes from you! Depending on your level of fitness and time available there’s a challenge that’s right for your lifestyle.

You can also choose a combination of activities e.g., run one day and walk the next, so long as you cover the daily distance.

There are a variety of distances to suit any age and level of fitness ranging from a half km challenge for our youngest participants (and that includes ‘pram miles!) right up to 5k for those looking to clock up some serious miles over the course of the month.

At the end of the month, you’ll receive a link to our website which will allow you to enter your details and upload your evidence once you have completed the challenge.

Once the evidence has been verified, you will receive a bespoke A K A Day medal in the post – or an e-certificate if you have donated the cost of the medal.

We ask for a £15 donation to take part in the challenge to support Cardiac Risk in the Young.

There is a junior discount for those aged 5-12 (£10), a £5 “Bumble Bee” option for under 5’s and for 2024 a new family option (2 adults + 2 children) for £45.


Bumble Bee

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Ready to roll?

For our baby bees in the Hive up to 5 years old. They can roll, crawl, stroll their way around their daily 0.5k.
Sign up

Worker Bee

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Ready to get moving?

Set at 1k a day, this is a great level for those looking to embrace a new healthy habit.
Sign up


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Ready to step up?

Perfect for those keen to go a bit further - a daily challenge of 2k a day.
Sign up


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Ready to go the distance?

Our Queens will take on 5k of movement every day.
Sign up


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Ready to go Ultra?

New for 2024 and for the keen Bees, are you ready to commit to 10k every day in May?
Sign up

Register here

Or 10% family discount

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We’ll make sure your contribution makes a difference for the work of Cardiac Risk in the Young.

Good luck with your challenge!

Your help is really appreciated!