About ... A K A Day

The Challenge

A K A Day is an inclusive charity challenge designed to encourage and support your health and well-being throughout the month of May and beyond. We want to inspire people of all ages and abilities to get out and move for at least 1km each day in May. 

Walk, run, skate, cycle… in any combination you like – as long as you do the distance, you’ve met the challenge!

There’s a choice of distances to suit any age and level of fitness ranging from a half km challenge right up to 5km for those looking to clock up some serious miles over the course of the month, all in a bid to run heart screenings for those aged 14 – 35 in conjunction with the charity Cardiac Risk in the Young – a service currently unavailable on the NHS.

There is a fee of £15 to take part in the challenge and support Cardiac Risk in the Young. There is no sponsorship requirement and a discounted price of £10 available for any Worker, Drone or Queen Bee junior challengers aged 5-12 plus our Bumble Bee challenge for those under 5 for £5.

Remembering Robert

This challenge is in loving memory of Robert Rowan who was tragically taken from us in November 2018 at just 28 years of age. Robert loved football and was immensely proud to be Technical Director of Brentford Football Club – ‘The Bees’. Robert was a kind, generous, loving husband, son, brother, friend, but above all, an amazing individual. Having grown up in Kirkcaldy, Fife, Robert was ambitious and worked hard to build his career within the football world. To find out more about Robert and his legacy click here His passion for people and achieving goals keeps our core team driving the success of this project in his name and memory. In recognition of his passion for the Club, A K A Day has adopted a bee theme as our ethos and identity for the challenge. The bespoke wooden medal features our bee symbol, the challenge and the distance completed.

"From wide-eyed kid to roles with Celtic, Scotland and Brentford"

"The rise and rise of
Robert Rowan"

CRY and the Heart of West London

Robert’s life was cut short due to an undiagnosed heart condition. Whilst this kind of tragedy is thankfully rare, it is estimated that around 12 people under the age of 35 die each week in the UK, from undiagnosed heart conditions. This event will raise awareness of unexpected cardiac deaths in young people and also raise money for CRY – a charity dedicated to preventing sudden cardiac death in young people. CRY has a dedicated fund set up in Robert’s name.

The money raised from this event will be given directly to this fund to facilitate heart screening sessions for young people in our local communities. CRY is committed to increasing awareness, improving screening, and funding research. It also offers support to families and friends, who have been affected by a sudden loss. A K A Day is proud to be part of the Heart of West London Partnership.

Suzanne Rowan

Robert's Wife

A permanent fixture both home and away, Suzanne is part of Brentford Community and rocks red and white stripes! Undoubtedly the driving force behind A K A Day, Suzanne’s tireless commitment to fundraising in Robert’s name will ensure other families are spared the pain of losing a young person too soon.

Lisa Giove

Robert’s Friend
(and contender in the crown for banter!)

Our marketing expert, Lisa is the Inventor in the Hive and produced the original idea for A K A Day. She squeezes more hours into a day than Jessica Rabbit getting into a frock, makes ingenious use of objects she comes across in her exotic trips, all whilst (sword) dancing and availing us of her witty repartee! 

Debbie Millar

Robert's Friend

Our in-house PR guru and purveyor of our Bee-Hive values. Top-flight communications is her bread and butter but she much prefers a crisp buffet.

Lauren Cree

Robert's Sister-in-law

Not much gets past our eagle-eyed, organisational wizard Lauren. She may be a lawyer by day but when it comes to a party, she won’t put up much of a defence.

Jacqueline Hyland

Robert's Auntie

The first lady of The Hive, Jacqueline is our glamorous number cruncher who always makes sure our books are balanced and our glasses are full!

Gary Rowan

Robert's Brother

Freelance Graphic Designer and Brentford FC enthusiast, Gary is part of the original team for A K A Day. One of the few who Robert allowed into his professional world, visiting Jersey Road, and designing some impressive artwork for Brentford Lifeline Society back in 2018. An ongoing support to the A K A Day brand in memory of his best friend.

Rebecca Reader

Gary's Partner

Another member of the original squad and a true Queen Bee for all things fun and fitness related. Rebecca clocks up the miles- usually by bike- on a regular basis and has been an inspiration to the Hive Community throughout the challenge and beyond. Also partial to red and white stripes- much to the dismay of her Chelsea supporting family!

Jim Conroy

Website Designer and Friend of A K A Day (not just a web designer in Hounslow)

Our IT wizard and man of mystery, think Bond… Brentford Bond (they are looking for the next one!) He likes to tease us with his confessions but in reality, it’s his disappearing tricks that cause the most excitement – along with supporting Brentford FC of course!! Thankfully, he makes things re-appear too (maybe he really is a magician).

What do our supporters say?

“I’ve just had my appointment through for my 24hr ecg monitoring at the end of Jan to see if there’s anything going on with my heart, all because of the screening that you arranged! Shows just how much your work matters!🌟🌟"
Katie (26), Fife
Drone Bee
“I know Rob's family and wanted to show my support - didn't think I would manage last year and surprised myself. I've had a tough year health wise so wanted to continue my support and to push myself”
Linda (67), Dundee
Drone Bee
“Being a Brentford fan and active on Twitter I am aware of Rob Rowan's tragic passing. I would like to do this to support him, his wife Suzanne, and the rest of his family as well as help raise money for CRY.”
Luis (50), West Molesey
Queen Bee
“We were on the coach on the way to the Manchester United game when Linda Gilham came and chatted to my friend and I about the event and we were both happy and privileged to sign up for this brilliant cause.”
Mark (61), Egham
Drone Bee
“To support the work of CRY in memory of Rob Rowan”
Chris (30), London
Worker Bee

A K A Day


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We’ll make sure your contribution makes a difference for the work of Cardiac Risk in the Young.

Good luck with your challenge!

Your help is really appreciated!